Severe Convenience.

It’s the age old conundrum that’s dogged civilization for generations: urgent care or emergency room? With on-site triage, Aurora BayCare’s one-stop shop for shots and splints finally has it solved — so you only pay for the care you need.

This type-driven campaign conveys the wide array of afflictions and maladies treatable at Aurora BayCare’s dual clinic / ER. Your doctor will see you now.

Art Director + Designer: Kevin Longino // Writer: Brian Hucek // Animator: Adam Bluma // Creative Director: Ben Hirby // Produced at Planet Propaganda