Average Underwear Be Damned.

Duluth Trading is legendary for the toughness and innovation they bake into their clothing. Their unwillingness to accept the workwear status quo inspired this campaign to convey just how far above average they really are.

This is a collection of the brand’s bread and butter: 30 second TV spots focused on the simple benefits of Duluth’s products.

Armachillo Underwear, Bullpen Underwear, Dry on the Fly Pants, Duluth-Built Businesswear, FSF Swinging the Rod, Breezeshooter Shirts TV spots — Art Director: Kevin Longino // Writer: Brian Hucek // Animation Director: Kris Kluthe // Animator: Jake Armstrong // Creative Director: Dana Lytle // Produced at Planet Propaganda

Longtail T, Ballroom Jeans, Buck Naked Underwear TV spots — Art Director: Kevin Longino // Writer: Brian Hucek // Animation Director: Kris Kluthe // Animator: Jake Armstrong // Character Design: Nate Theis // Creative Director: Dana Lytle // Produced at Planet Propaganda

FSF Limberjack, Grab-Happy Grizzly, Wild Boar Mocs TV spots — Art Director: Kevin Longino // Writer: Brian Hucek // Animator: Kris Kluthe // Creative Director: Dana Lytle // Produced at Planet Propaganda

Passing The Pigskin TV spot — Art Director: Kevin Longino // Writers: Brian Hucek & Joel Thomas // Animator: Kris Kluthe // Creative Director: Dana Lytle // Produced at Planet Propaganda