Boots Are Meant to Take You Somewhere.
Danner Boots are made for those strong-willed and independent enough to veer away from the status quo. This campaign, Go There, tells the real stories of people who have defied convention to find their own path through life.
“Wanderer, there is no road… the road is made by walking.” — Antonio Machado
The season anthem conveys the parallel between Danner Boots, the Pacific Northwest and its people; all remarkably resilient and tenacious. The :30 cutdown (featured on digital ad buys) and longform film are below.
The longform anthem is featured as the marquee on the Go There landing page, refreshed with new character films for the season.
Each character’s longform film focuses on the journey each took to find their own path.
Character pieces were cut down into 30s for social and digital buys.
15s cutdowns for social use voiceover and supers to evoke a branded feel for Instagram Stories and other short form mediums.
Creative Director: Kevin Longino // Director + DP: Aly Nicklas // DP2: Ben Canales // Photographer + Executive Producer: Corey Arnold // Editor: Aidan Haley // Story Producer: Alisa Geiser // Copywriters: Andrew Dickson, Kevin Longino // Line Producer: Michelle Boucher // Colorist: Martin Melnick // Sound Design, Mix & Master: Matt Kellam