This is a place of transformation.

Nothing in the Pacific Northwest stays the same for long. Not the plants, not the landscape, not even the people. There’s some unseen force that drives folks there to stretch beyond their comfort zones and seek out more. It’s what pushes this year’s Go There subjects — a blacksmith, a goat diary farmer, and a commercial pilot / surfer — to forge their own paths.

The anthem film is a longform mixtape of all three stories, with a voiceover that points out the shared values between landscape, subject and brand. It’s also a great showcase for the Pacific Northwest, shot in Olympia, Portland, the OR coast, the gorge and Mt. Hood. By land, by sea, and by air!

Longform anthem film and :30 paid media asset below.

The Go There landing page features the longform anthem, as well as links to films and bios for subjects from each season.

Longform films of each subject delve deeper into individual transformation stories, with lightweight branding. Meet Arnon, Rachael and Elijah.

Individual subject films were cut down into :30s for social and digital.

Content was further cut down into :15s, featuring voiceover and supers for Instagram and other short form mediums.

In addition to making the films and video ads, the production captured an entire season’s worth of still photography for use in print and digital ads.

Creative Director + Project Manager: Kevin Longino // Film Director + DP: Aly Nicklas // DP2 + Drone: Ben Canales // Additional video shots: Kenneth Hamlet, Skip Armstrong // Photographer + Executive Producer: Corey Arnold // Line Producer: Michelle Boucher // Digitech: Jonah Sutherland // Photo Assistant: Cameron Browne // Editor: Britt Bellamy // Story Producer: Alisa Geiser // Copywriters: Andrew Dickson, Kevin Longino, Alisa Geiser // Composer: Todd Hannigan // Colorist: George Costakis, with Pinata Post // Sound Design, Mix & Master: Pyata Penedo, Figure8Sound